SmartThings Blog

Engagement Data to Guide Product Development

(Updated Oct 2025)

What is SmartThings Analytics?

SmartThings Analytics is an exclusive tool available to Works with SmartThings partners, designed to give you clear visibility into how customers use your certified products in SmartThings — all with PII-safe, real-world engagement data.

View key metrics like the number of registered and active devices, where your customers are located, which other products are used with your product for routines, and the SmartThings Capabilities that are most commonly used, which help inform how customers interact with your products.

Leverage these insights to optimize your products and product roadmap.

“In the past, we were unable to obtain engagement data after purchase, but now, the Analytics Dashboard has helped us create actionable insights.”

Maude Shen, Software Product Manager, WiZ Connected

What’s New in Analytics (2025 Updates)

Since our last update, SmartThings Analytics has grown more powerful — we’ve added exclusive engagement insights (only available with SmartThings) and new features designed to give WWST partners deeper, actionable views into usage.

Highlights of this update include:

Product combination insights — Identify which products your devices are most frequently used with for SmartThings routines, helping you uncover integration and partnership opportunities.
Category filtering — Segment by product category to analyze trends within specific parts of your portfolio.
Enhanced time-series flexibility — Toggle between daily, weekly, or monthly views to analyze engagement trends over time.
Refreshed UI & visualization improvements — Use a cleaner, more intuitive dashboard for faster insights.
More value for WWST Partners — These advanced analytics remain a unique benefit after certifying as Works with SmartThings.

Our latest enhancements build on the foundation of real-world usage and capability-level insights with SmartThings Analytics, adding more insights, filters, and clarity to support your product strategy.

Why Should Developers and Product Teams Use SmartThings Analytics?

Collecting user engagement data can be difficult — especially for partners who manufacture Hub Connected devices. SmartThings Analytics continues to evolve to help partners better understand their SmartThings users.

When we launched Analytics in 2023, partners could track Registered and Active devices. In 2024, we added country-level and Capability-level data, answering questions like, “Are users actually changing the color of their lights?”

Now in 2025, we’ve introduced category-level data and insights into what other products your devices are used with — exclusive data available only through SmartThings. See insights like “my product is added to a routine in combination with Lights 60% of the time.”Or discover that your product is used in routines with Entertainment & Media 30% of the time, and with speakers getting the most use within the category.

Leverage these insights to drive better product decisions and deliver improved user experiences.

Key Features of SmartThings Analytics

Real-world Usage Data: SmartThings Analytics makes it easy to know if your users are engaged with your products by providing real-world usage data, which we’ve built in a way that gives you actionable data while still protecting the privacy of users’ data.
User-friendly Interface: With an intuitive and user-friendly interface, the Analytics tool ensures a seamless experience for product owners and developers of all levels.
Multiple Ways to Gain Insights:
- Filter by product, product catalog, or entire portfolio
- See the number of registered devices and active devices
- View data by country or region
- Choose date ranges (quick select 7, 30, 90 days, or choose a custom range)
- Identify the most used SmartThings “Capabilities” and product combinations

Product Questions that SmartThings Analytics Answers

With SmartThings Analytics, partners can answer key product questions such as:

Where am I getting most of my product sales? In which countries do I have the most active user base?
What features / SmartThings Capabilities do my customers use the most? Which are used the least?
What other products are my devices used with in routines?
How is this smart home device category doing within my portfolio?
How many active devices do I have compared to registered devices?
How are the active devices and registered devices trending over time?
Did device registrations go up after our recent marketing campaign? Or after the event where we showcased our brand?

How to Get Started with SmartThings Analytics?

Ready to view Analytics for your device(s)? Here’s a quick resource guide to help you get started:

1. Begin by Accessing Analytics

Analytics is only available to partners who have Works with SmartThings (WWST) certified products.

Visit the SmartThings Developer Console → SmartThings Certification Console (via Tools Menu at the top) → Then Navigate to the Analytics section (bottom icon of left menu),

Do you have products you want to integrate with SmartThings? Fill out this form to learn more about getting certified and beginning your partnership with SmartThings.

Read on for a screen-by-screen walkthrough.

If you have a WWST-certified product(s) but do not have access to the Console, email us at partners@smartthings.com.

2. Set Up Your Search Parameters

With Analytics you can search by:

Product(s): Search by one product, a category, or all to see a portfolio view of how your products are being used.

Date: See the last 7, 30, or 90 days of data, or choose a custom data range.

Location: View data by county or region.

3. View Data for Insights

Registered Devices: View devices that are registered with SmartThings.

Active Devices: View devices with an event or an online status in the last 24 hours. Devices may go from the inactive state to the active state and vice versa.

Capabilities: See SmartThings Capabilities that are being used for your product or products. Get a glimpse of which capabilities are the most used.

Geo Location: View by country or region.

See where your products are being used by country or by region.

Any of these fields can be made full-screen or zoomed in on. The data can also be exported as a CSV.

Products Your Devices are Used With

View what other product categories and specific devices are being used in SmartThings routines with your product (s).

Our latest update with Analytics represents another avenue for providing more value for WWST Certified partners. Access to this variety of usage data is critical in understanding how consumers use your products.

Ready to gain more product insights? Navigate to Analytics in the Certification Console to see these insights and apply them to your product strategy.

Want to integrate your devices with SmartThings? Visit https://developer.smartthings.com to access tools like Edge Builder and Test Suite, and then leverage our Certification Console to get your devices certified.

Fill out this form to learn more about integrating with SmartThings.

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